Roadshow And Place Marketing For Destination Lagos At The US-Africa Summit, Dallas, Texas
CLIENT:
Destination Lagos
Project Overview
The Lagos State Government, desirous of growing its economy and financial base wanted to woo foreign investors and was looking for the right platform to do this. The US-Africa Summit seemed the right one to engage with. Our task was two fold. Position it with a Place Marketing Campaign though focused on one of the strategic executional pillars of a holistic Place Marketing Campaign which also encpasses Event and experiential Management. We therefore did what successful nations and cities around the world have done with regards to marketing themselves as destinations for investment.
PROJECT DETAILS
The
Process
WHAT WE DID
We came up an investment marketing strategy which was pivotal in identifying the key sectors to prioritize for attracting inward investment.
This way, we can determine which sovereigns, multilateral agencies, multinationals and global investors to pursue. We divided our target into High Value industries, Future Services and Destination Lagos. Warehoused under- Agriculture, Transportation, Health, Energy and Mineral Resources, ICT, Tourism, Housing. Energy and Mineral Resources, ICT, Environment. We positioned the Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Ambrose-Medebem, and her Innovation, Science and Technology counterpart, Mr. Tunbosun Alake, to lead the LASG delegation and drive the experiential roadshow.
PROJECT RESULTS
ACHIEVEMENTS
THE RESULTS
INCREASED VISIBILITY FOR LAGOS AS A BUSINESS HUB
1. Global Exposure: The event provided Lagos with international visibility on a prestigious platform, showcasing the city’s economic potential, infrastructure development, and commitment to fostering a business-friendly environment.
2. Positive Branding: By participating in such a high-profile summit, Lagos positioned itself as a leader in Africa’s growing economy, attracting global attention from key stakeholders, investors, and multinational corporations.
NETWORKING & COLLABORATION OPPORTUNITIES
1. Connecting with Industry Leaders: The summit provided an opportunity for Lagos officials to network with U.S. investors, executives, and entrepreneurs, leading to potential collaborations and partnerships across sectors.
2. Public-Private Partnerships (PPP): Discussions at the summit paved the way for public-private partnerships, with U.S. firms participating in large-scale development projects in Lagos, from transportation infrastructure to real estate.
